Client
Bauducco
Category
Packaging
Year
2024
Agency
Pharus Bright Design
Art Director
Marcio Motta
Project Coordinator
Cris Inoue
Designers
Rodrigo Gondim
Henrique Lucio
Bianca Victorino
Livia Minazzi
Tiê Coelho Todão
João Costa
Chung Yue —
Visual Identity, Packaging
(2024)
A identidade visual e a embalagem da Chun Yue, principal água da China pela Coca-Cola, foram redesenhadas para unir modernidade e sofisticação sem perder a essência da marca. O novo design, baseado em pesquisa de mercado, reforça a pureza e a qualidade do produto, atendendo às expectativas do público atual.
Client
Bauducco
Category
Packaging
Year
2024
Agency
Pharus Bright Design
Art Director
Marcio Motta
Project Coordinator
Cris Inoue
Designers
Rodrigo Gondim
Henrique Lucio
Bianca Victorino
Livia Minazzi
Tiê Coelho Todão
João Costa
Agency
Pharus Bright Design
Art Director
Marcio Motta
Project Coordinator
Louise Haas
Designers
Rodrigo Gondim
Caio Oviedo
Tiê Coelho Todão
[en] The visual identity and packaging of Chun Yue, the leading water brand in China by Coca-Cola, were redesigned to combine modernity and sophistication while preserving the brand's essence. The new design, based on detailed market research, emphasizes the purity and quality of the product while connecting with the expectations of today's audience.
Agency
Pharus Bright Design
Art Director
Marcio Motta
Project Coordinator
Louise Haas
Designers
Rodrigo Gondim
Caio Oviedo
Tiê Coelho Todão
